Joining Eyecare Plus

Eyecare Plus allows you to maintain independence while still receiving the benefits of a large organisation through:

• Enhancing business performance and resale value of your optometry practice(s)
• Gaining competitive advantage via:
  • industry best buying group benefits and discounts
  • nationwide, consistent branding and promotion
  • benchmarking against other independent practices
• Networking with other optometrists in a non-competitive environment (due to territory protection)
• Achieving industry best buying group benefits and discounts
• Receiving assistance with business management via a proven set of systems and procedures, benchmarking tools and on-site practice evaluation and accreditation
• Using a strong corporate-like brand identity

• Being a shareholder in their own organisation
• Participating in group training
• Very low membership costs
• Member only websites for online ordering and access to numerous resources and downloads
• Shared resources such as patient information brochures, common advertising, custom printing and so on
• Strategic Partners (Suppliers) are elected/chosen by the members every 2 years

Eyecare Plus is a member owned unlisted public company. All members have the option to buy shares in direct proportion to the size of their practice.

Since our inception in the year 2000, the Eyecare Plus group has grown to a 163 strong network of independent, clinically focused optometrists working together to assist one another. We provide business development assistance to licensed independent full scope optometry practices across Australia.

The company was founded by Port Macquarie optometrist Dr Anthony Hanks. As owner or partner in a number of optometry practices in NSW and QLD, Tony Hanks was seeking ways to improve the business performance of his practices. His personal business experience combined with his involvement in the pioneering industry group, the Australian Optometric Panel (AOP) led him to develop and document what is now the considerable intellectual property of Eyecare Plus.

Eyecare Plus is now the second largest business support organisation for independent optometry in Australia. The practice of independent optometry in Australia is under constant threat. Over 50% of Australia’s optometric business is in the hands of two (foreign) corporations. Many optometrists see this shift to corporate ownership as a significant threat to clinical independence, but at the same time recognise the capability of those corporations in extracting the best financial returns from the industry.

Eyecare Plus provides independent optometry practices the tools to develop a successful business while maintaining excellence and independence in clinical practice.

Some of the Conditions of Membership:

• Must be a full service independent optometry practice
• Minimum practice size must exceed $300,000 turnover per annum, including branches. (Exceptions for new or rapidly growing practices)
• All Partners in the business must agree to membership
• All practices partially or fully owned, by any of the partners, must join
• No practice or group of practices may join if they infringe upon the geographic exclusivity of an existing branded Eyecare Plus practice
• Must be approved by the directors & existing members.

Call any Eyecare Plus member and find out why they joined! Phone numbers available from the Eyecare Plus website here.

Complete conditions of membership will be provided on request. Please click here to fill out an application form and receive more details of membership.