Eyecare Plus is Australia’s largest branded network of independent optometrists – a community, not a franchise, built to help you grow, compete and thrive while staying true to independent clinical care. Your brand, co-brand, our brand – you choose.
Whether you’re an established practice or opening your first location, we’re here to support your success every step of the way. Optometrists and dispenser owners welcome.
Sally Stevens (Optometrist) & Jasmine Walters (Dispenser) Eyecare Plus Ashgrove Members since 2010
truly independent, we provide support while you retain full control of your practice
practices operated by optometrists or dispensers.
your brand (unbranded), co-branded or fully ‘Eyecare Plus’ branded – an option to suit every independent practice owner.
reach and capability you can’t achieve alone, puts your practice on the map
for co-branded and branded practices.
connect with experienced optometry practice owners and share proven approaches that work in independent practices
backed by real-world experience in independent optometry
Coaching and practical data analysis tailored to your practice as you need.
better service, better pricing, better margins.
Your practice, your way.
Joining Eyecare Plus is not a franchise, has no lock-in contract, and gives you access to resources that individual practices can’t achieve alone.
“Eyecare Plus has been essential in helping us navigate practice ownership as young owners. Their ongoing support has strengthened our confidence in independent practice, and we particularly value the conferences, events, and Entrepreneur’s Club that foster collective growth within our community.”
Dr Shaina Zheng
BOptom therapeutically endorsed
Dr Jackson Yip
BOptom therapeutically endorsed
Members since 2017
“The guidance and advice we have received from Eyecare Plus, since joining almost 20 years ago, has been instrumental to growing our practices.”
Ashley Seeto
BAppSc(Optometry) Hons, Graduate Certificate in Ocular Therapeutics
Jenny Stephens
BAppSc(Optometry)Hons, Graduate Certificate in Ocular Therapeutics
Members since 2008
“Eyecare Plus let’s our independence shine, while benefiting from the support and inspiration of others”
Michael Hare
Dip.App.Sc.OptFAAO.DPA.Grad Cert (Ocular Therapeutics)
Jonathan McCorriston
B App Sc.Opt Grad Cert (Ocular Therapeutics)
Members since 2010
Whether you own a practice, want to buy a practice, looking to open a new practice, or even looking to sell, we are here to help.
If you’re unsure whether you qualify – just ask.
Joining Eyecare Plus is simple – and we’ll guide you through the entire process.
Step 1
Contact us or call us for information for an obligation-free chat. We’ll discuss your goals, answer your questions, and help you understand whether Eyecare Plus is the right fit for you.
Step 2
If you wish to proceed, we’ll send you a concise application form. This assists us in understanding your practice structure and identifying how we can best support you.
Step 3
We conduct a thorough assessment to ensure we can provide the appropriate level of support tailored to your location and stage of growth.
Step 4
Upon approval, we will guide you through the onboarding process, training, and setup, enabling you to reap the benefits from day one.
No. Eyecare Plus is not a franchise. You retain full ownership and control of your practice and patient data base, including clinical decisions, staffing, pricing, and operations.
Yes. Dispenser-owned practices are welcome, and many successful Eyecare Plus members are non-optometrist owners.
No. Eyecare Plus offers flexible branding options:
You choose what works best for your practice and your local market.
No joining fee. There is a low-cost annual membership fee with flexible no lock-in contracts. Members can also access rebates and supplier incentives that help offset and reduce the overall cost of membership. Full details are provided transparently during the enquiry process.
Absolutely not. Your practice remains your practice. Eyecare Plus exists to support you – not dictate how you operate.
Members receive both national and local marketing support, including digital campaigns that are difficult to execute on your own, in-store marketing, customised patient communication tools, and brand assets that are difficult to execute on your own.