Become an Eyecare Plus Member


Eyecare Plus is Australia’s largest branded group of independent optometrists. We provide the business and marketing support you need to step into business ownership.


Members Australia Wide

For yourself, not by yourself

We exist to help you compete and succeed in a challenging market place whilst practicing your profession without restrictions. It’s about you doing what you do best, PLUS having the benefit of commercial assistance.

As a branded, unbranded or co-branded practice, we offer flexible and optional buying power, peer-to-peer sharing, clinical leadership as well as support, benchmarking, marketing and staff training… without compromising your independence.

We're here for your support

Local exclusivity


Access to shared resources


Marketing and advertising material


Staff training


Group benchmarking


Industry best buying power


Join a network of  over 150 optometrists


On-site practice evalutation and accreditation


Award winning eyecare

How to join

Step 1

Check that your practice meets the conditions of membership
  • Must be a full service independent optometry practice
  • Minimum practice size must exceed $400,000 turnover per annum, including branches. (Exceptions for new or rapidly growing practices)
  • All Partners in the business must agree to membership
  • All practices partially or fully owned, by any of the partners, must join
  • No practice or group of practices may join if they infringe upon the geographic exclusivity of an existing branded Eyecare Plus practice
  • Must be approved by the directors & existing members.

Step 2

    Step 3

    We will work with you to assess your practice against our membership requirements. This will include reviewing the territory suitability, equipment requirements and signage options.

    Step 4

    Once joined, you will have access to support from our National Office team, and a like-minded network of industry professionals.

    Frequently asked questions

    Absolutely! Our in-house marketing ‘agency’, Marketing Plus, is there to help you be recognised as the local eye health professional in your community. Additionally, all co-branded and branded members, can choose to participate in regional and national advertising campaigns, while sharing the costs.

    We currently have metro and regional owners looking to transition their practices into safe hands. Eyecare Plus can assist you to find the right practice. We provide assistance with your location search, fit-out needs and overcoming the initial supply and set-up hurdles. Please email for a confidential conversation.

    No! Eyecare Plus allows you to maintain your full independence, while still receiving the benefits of a large organisation. Joining Eyecare Plus as a branded, unbranded or co-branded practice, is about being in practice for yourself, not by yourself. Co-branded and branded members also receive exclusive Territory Protection, this can encompass your town or suburb.

    I think the future is about
    uniting to thrive independently

    Nick Hansen

    B.Optom (Hons) FACBO
    Behavioural Optometrist
    Eyecare Plus Orange
    Eyecare Plus Parkes

    Apply online